New solution connects hotels and venues with guests via free Wi-Fi
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A new business intelligence solution has been launched that allows business owners to engage with customers using their free Wi-Fi hotspots.
Connect2Social gives all types of Wi-Fi provider, including hotels, restaurants, bars, conference centres, airports and event organisers, the opportunity to identify the customers who are using their free Wi-Fi service and connect with them directly.
Using Cloud-based technology, Connect2Social provides public Wi-Fi hotspot software with a login method that utilises social media channels, including Facebook, Twitter and LinkedIn. Companies and venues are also able to view their customers in real time and engage with them by email to promote their special offers, dining deals, spa services or special events.
“It’s common practice for businesses to spend vast amounts of money on marketing to attract new customers, but often they take their existing customers for granted,” said Connect2Social’s chief operating officer, Darren Brodie.
“The great thing about Connect2Social is our ability to help businesses engage one-on-one with valued existing customers; after all it is six times cheaper to keep the customers we already have than to find new ones. It also helps business owners comply with data collection laws that cannot be achieved by issuing passwords or providing open access to Wi-Fi users.”
Brodie commented further: “Hotel managers acknowledge that guests often scribble out the registration form during check-in, and in most cases without an email address, or an incorrect one. Add to this the potential for data entry errors, and this means that typically, most hotel databases start with 30-50% inaccurate information.
“By capturing guests data during the Wi-Fi login process, Connect2Social will eliminate these problems and provide accurate segmented data with a far deeper understanding of their guests’ demographics,” he added.
Connect2social is compatible with any Wi-Fi infrastructure and installation takes as little as 30 minutes.
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