Connect2Social arrives in the UAE
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A business solution that allows business owners to engage with customers using free WiFi access is now available in the UAE with installation and setup taking as little as 30 minutes. 
Connect2Social provides a free public WiFi solution for hotels, airports, restaurants, conference centres, retail outlets and even cities, allowing one-to-one communication with individual customers in real-time via email and social media networks.
Working with existing routers or hardware infrastructure through a simple interface, it provides public WiFi hotspot software with a login method that utilises social media channels including Facebook, Twitter and LinkedIn, thereby improving customer engagement and communication in a real-time setting.
“It is common practice for businesses to spend vast amounts of money on marketing to attract new customers, but often they take their existing customers for granted,” said Connect2Social’s chief operating officer, Darren Brodie.
“The great thing about Connect2Social is our ability to help businesses engage one-on-one with valued existing customers; after all it is six times cheaper to keep the customers we already have than to find new ones,” he continued.
“It also helps business owners comply with data collection laws that cannot be achieved by issuing passwords or providing open access to Wi-Fi users.”
Connect2Social encourages users to follow the establishment’s social media accounts in return for access thereby widening reach, and creating a solid base of followers from the target audience.
Everyone who logs onto the Connect2Social network is asked to LIKE the Facebook page or follow Twitter, LinkedIn or Instagram in return for access.
One of the tools available with Connect2Social is the ability to market in real-time to the very customers sitting in the hotel lobby, or the restaurant. For example, the portal can be set up with an automatic e-shot targeting every customer connecting to WiFi via Connect2Social, with information on daily specials, a voucher or anything else to be communicated.
Tailored analytics allow audience Identification and segmentation, the creation of personalised marketing campaigns plus a wealth of other intuitive features.
Fully compliant with data collection laws in line with industry best practice, the WiFi network is completely secure and customer privacy protected at all times.
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