Coral Beach Resort Sharjah looks to tap into European market
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The Coral Beach Resort – Sharjah will join Sharjah Commerce & Tourism Development Authority (SCTDA) at ITB Berlin as part of a concerted marketing push for European and CIS markets.
Jean-Pierre Simon, regional general manager – Northern Emirates, Coral Hotels & Resorts said: “In addition to renewing contacts and contracts, the event provides an opportunity showcase to the trade new developments in Sharjah, which is the Capital of Islamic Culture 2014 as well as the Capital of Arab Tourism for 2015.”
Inbound tourism in to Sharjah in 2013, touched nearly 1.4 million arrivals in the first nine months, of which European visitors made up one-third of the total – compared to 37% for the countries of the GCC.
“The healthy mix of visitors reflects the range of attractions in Sharjah, which are set to increase with the Heart of Sharjah redevelopment featuring restaurants, galleries, souks, museums and archaeological sites; the new Al Majaz Island with its amphitheatre, galleries, shops and restaurants, and other projects such as the Sir Bu Nuair island resort and museum and the Khor Kalba eco-tourism scheme,” said Simon.
The SCTDA is also launching a new marketing strategy this year targeting niche sectors including cultural tourism, halal tourism and education tourism, as well as its traditional family tourism. The authority will also boost its online activities.
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