Cruise Lines International Association unveils the ‘Cruise Moment’ campaign
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In preparation for the WAVE period, which recognises cruise bookings at their peak, Cruise Lines International Association has announced the launch of the ‘Cruise Moment’. The initiative aims to generate cruise engagement amongst travel agents by highlighting the diversity of special moments that can only be had cruise.
The ‘Cruise Moment’ refers to the very moment a travel agent fell in love with cruising or realised that cruising was the perfect choice for a customer’s next holiday. From exploring Iceland’s vast glaciers and volcanoes on a cruise around the Norwegian Fjords to discovering the remote islands of the South Seas and seeking out the Moai statues on Easter Island, there are many moments that could convert customers to a lifetime of cruising!
“The campaign is a great opportunity to champion ‘only-in-cruising’ experiences and celebrate cruise advocates in the UK travel trade”, explains Andy Harmer, VP of operations & director of CLIA UK & Ireland. “It is also a chance to find out why so many people choose to cruise and what it is that people find particularly special about cruising.”
To enter, travel agents must submit a paragraph of under 200 words or a short video describing the moment when cruising really ‘clicked’.
All entries must be sent via email to brightideas@cruising.org with the subject line “Cruise Moment”. Deadline for entries is Wednesday 14 December 2016.
A panel of judges, made up of cruise line executives and members of the CLIA senior team, will decide which entry best illustrates the ‘Cruise Moment’. The top ‘Cruise Moment’ will win a selection of cruise prizes and experiences to enjoy throughout 2017, in addition to being crowned 2017’s #CLIAWinner.
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