Cumbria still ‘open for business’
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As Cumbria starts a new working week in the aftermath of the unprecedented weather that has hit the area, the county’s leading tourism organisation, Cumbria Tourism is keen to stress to visitors that Cumbria is still very much open for business.
Ian Stephens, Chief Executive at Cumbria Tourism is calling for visitors to continue to support the county’s vital tourism industry during this difficult time to ensure that businesses, lives, and infrastructure can be rebuilt.
Mr Stephens said: “Given the recent events over the past few days, it is more important than ever that people realise that, despite media reporting, Cumbria is not underwater. The Lake District and Cumbria is a vast area and there are many parts of the county that have been largely unaffected and continue to be accessible.
“In conjunction with partners across the county, we will be doing all we can to help those tourism businesses; specifically in the Cockermouth area that have suffered flood damage and our key aim will be to ensure that they are in a position to be open and trading again as soon as possible.
“In many cases this will take a number of months but tourism businesses in the Western Lake District have a strong sense of community spirit and I have no doubt that they will step up to the mark and show just how resilient they can be.
There are around 80 tourism businesses in the Cockermouth catchment area and Cumbria Tourism believes that at least half will have been severely disrupted.
However, in order to get a clear picture of the impact that the floods have had on Cumbria’s tourism industry, Cumbria Tourism is today surveying its 3,000+ member businesses and will report on the findings in due course.
Tourism is one of Cumbria’s most important industries and over 15.3 million visitors come to the county every year and bring more than
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