CWT unveils real-time carbon footprint indicators to help travellers make more sustainable choices

CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform has launched new point-of-sale carbon footprint indicators for myCWT mobile and web. Delivered as part of CWT’s $100 million investment in the myCWT travel management platform, this further enhancement of its existing sustainable proposition will be available at no additional cost to all CWT customers globally.

The new enhancement will provide travelers with insights into the potential environmental impact of a trip, enabling them to make more sustainable choices at the point of booking.

“We surveyed our global customer base at the end of 2021, and an overwhelming 87% expressed that they would like information provided to their employees at point-of-booking to help reinforce responsible travel choices,” said Erik Magnuson, VP Product Management, Travel Content & Connectivity. “CWT’s new carbon footprint indicators will help customers and their travelers understand their corporate and personal travel footprints, and reduce their impact on the environment,” Magnuson concluded.

CWT’s comprehensive carbon footprint indicators will provide CO2 emission calculations with cutting-edge accuracy and clarity, empowering travelers to make smart decisions and reduce their environmental impacts with minimal effort.

This latest service in CWT’s suite of sustainable travel products is supported by award-winning carbon intelligence platform, Thrust Carbon. As the first major global TMC to activate point-of-sale emissions data with Thrust Carbon, CWT will use their carbon data analytics to answer the industry’s call to action to both report emissions and reduce our impact on our planet.

“If the traveler cannot see their emissions at point-of-sale, then it simply will not be a factor in their decision making” said Mark Corbett, Founder & Director of Thrust Carbon. “We are rapidly moving to a world where emissions data will be valued side by side with financial data. Together with our partners at CWT, we have made a giant leap towards delivering this for business travelers around the world.”

TMCs are pivotal partners in helping companies incorporate sustainability goals into their travel programs, identify responsible travel choices and fully incorporate sustainable travel into the overall performance of their program. CWT has a number of initiatives underway to further evolve and improve its existing sustainability portfolio, including new dashboards and reporting as well as expanded capabilities in myCWT web and mobile.