Delta partners Expedia for ‘Upgrade Options’ tool
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Expedia has launched its new ‘Upgrade Options’ flight booking tool in partnership with Delta Air Lines.
The solution is designed to improve how airlines’ products and services are marketed on Expedia, with full descriptions of cabin products, lists of the fare’s inclusions, and details of any applicable fees.
“By partnering with online travel agencies, Delta is giving our customers more control in the type of travel experience they’d like to have on Delta versus simply choosing the lowest available fare,” said Chris Phillips, Delta’s managing director of distribution.
The Expedia tie-up is the latest follows the repositioning of Delta’s fare products in 2012. The company now offers five different options – Delta One, First Class, Delta Comfort+, Main Cabin and Basic Economy – so it is important that passengers booking via different channels are aware of what is included in each.
Historically, both traditional and online travel agencies relied on basic shopping displays that differentiate airline carriers only by logo and price.
“When we started clearly showing our customers on delta.com their options for booking First Class, Delta Comfort+, Main Cabin and Basic Economy, the overall reaction was very positive,” said Phillips. “We found that, given a clear choice, customers often choose to buy the full experience versus just the lowest available fare. The natural next step was to take this best-in-class online shopping experience to all of our distribution channels, including the online travel agencies.”
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