Delta unveils new IFE streaming service
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Delta has teamed up with Gogo to launch a new in-flight entertainment (IFE) system that allows passengers to stream content to their personal electronic devices.
Developed by Gogo, the new ‘Delta Studio’ system allows passengers to launch a browser on their laptop, Android or Apple tablet or iPhone device, and be automatically be directed to Delta Studio. Gogo’s technology then integrates with Delta’s flight records allowing it to offer the IFE content when a passenger enters their name and seat number.
Passengers in premium cabins will be able to access all content free-of-charge, while economy class passenger will have access to a mix of free and paid content.
“This type of integrated experience is a game changer for Delta and sets their entertainment offering apart from competitors,” said Ash El Difrawi, Gogo’s chief commercial officer. “In addition, Delta Studio marks an important shift in how Gogo builds and delivers its products. Our goal is to provide the underlying technologies that enable our airline partners to create customized experiences for their customers.
“This technology ushers in a new era of customer relationship management in the air that will allow Gogo to help airlines target content, products and services at the seat level while in flight,” added El Difrawi.
Delta Studio has initially been rolled out on all Gogo-equipped Delta flights operating in the US.
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