“The ideal environment”: Deutsche Hospitality thrives in the Netherlands
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Deutsche Hospitality drives its expansion forward in the Netherlands with a second IntercityHotel in Amsterdam, set for 2021.
“Many discussions are currently ongoing,” said Thomas Willms, CEO of Deutsche Hospitality.
The IntercityHotel Amsterdam Airport (scheduled to open in 2021) will become the latest addition to the group’s portfolio. It will join the existing IntercityHotel in Enschede, the Steigenberger Airport Hotel in Amsterdam and Jaz in the City Amsterdam as Deutsche Hospitality increases its presence in the country to four hotels.
“Amsterdam is the ideal environment for a young hotel brand”
Willms added: “When we were seeking a location for the first Jaz in the City in 2016, it rapidly became clear that Amsterdam is the ideal environment for a young hotel brand that takes its inspiration from music and design.
“Today, the Jaz Amsterdam boasts an occupancy rate of over 80%. This success proves that we were right, and we are now looking to achieve strong growth right across the Netherlands.”
Expansion strategy
The IntercityHotel Amsterdam Airport will be the second IntercityHotel in the Netherlands when it launches in 2021. This is part of an overall expansion strategy, which encompasses Steigenberger Hotels, Jaz in the City and the MAXX by Steigenberger and Zleep brands.
Rotterdam, Den Haag, Utrecht, Eindhoven, Nijmegen, Arnhem, Maastricht, Groningen, and the resorts on the Dutch coast, are all potential locations alongside Amsterdam.
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