DHA unveils medical tourism strategy
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A medical tourism strategy was recently revealed by His Excellency Engineer Essa Al Maidoor, director-general of the Dubai Health Authority.
Al Maidoor said: “We are focussing on developing Dubai’s medical tourism initiatives and relying on Dubai’s strengths in health care. This will focus on healthcare professionals, health investment and services across a diversified range of medical specialties.”
The medical tourism strategy has been designed over two phases, the first one has been chalked out until 2016 and second until 2020. The aim of the strategy is to ensure Dubai features among the top medical tourism destinations globally. Health services have been selected to attract tourists to the emirate.
“Dubai already has several elements that make it a favourable destination for medical tourism. We are looking at developing a strategy that helps ensure complete process from the time a patient visits Dubai for medical tourism right through the discharge and follow-up stage is smooth. There are various stakeholders involved and this strategy will help provide a comprehensive road-map for the process,” added Al Maidoor.
This year will see the launch of a dedicated portal for medical tourism as well as brand the medical tourism initiative for Dubai. Medical tourism packages will also be promoted in target markets. Moving further in 2015, the brand will be worked upon including the facilities to grow the initiative and in 2016, the focus will be on sustaining the strategy as well as evaluating and monitoring it.
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