Dubai looks to promote ‘Destination Innovation’
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Dubai Tourism has commissioned “Destination Innovation: Where Next?” – a dynamic multimedia hub supporting multinational companies with the opportunities and challenges of running a global business. 
The hub, launched by The Economist Intelligence Unit (EIU) and supported by Dubai Chamber, is part of a move to further enhance the sharing of best practises and learning from around the world.
It is also hoped it will further supplement corporations and business leaders’ decision making with in-depth research, case studies and insightful discussion.
Commenting on the partnership, H.E Helal Saeed Almarri, director general, Dubai Tourism, said in an ever more global and interconnected world, “businesses are in constant need to evolve how they operate to adapt and flourish in a highly fluid, dynamic and increasingly more competitive market place”.
“Through this strategic initiative, and by drawing upon the vast experience, international reach and knowledge of The Economist, we want to drive forward the debate and create dialogue, whilst also being able to share the learnings that have allowed Dubai to get to where it is today,” he added.
The content rich site, which can be found at destinationinnovation.economist.com, features short documentaries, infographics, in-depth feature analysis and visualisations. Running for the next 12 months, it will be regularly updated with new content spanning the themes of innovation, geographical expansion, market access strategies and alternative energy. It will feature the views of business executives and experts, along with the EIU’s insights.
Monica Woodley, EIU’s EMEA editorial director for Thought Leadership, said: “This hub is geared to serve the needs and interests of senior decision-makers at multinational companies, to be a place they can turn to for fresh ideas, useful case studies and expert insight on the issues most important to them. Finding new markets, managing a globally dispersed workforce, staying innovative as you grow and harnessing your resources efficiently are just a few of the challenges we’ll be exploring through the new multimedia platform”.
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