Dubai Tourism partners with DED
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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has collaborated with the Department of Economic Development (DED) in Dubai to officially implement and regulate terms of use for the Dubai brand logo.
The use of Dubai brand logo across any activity must be approved by Dubai Tourism, through application of a consent form to ensure its proper and authorised implementation.
DED will ensure regular checks on all stores across the emirate as part of consumer rights campaign, as well as working hand in hand with Dubai Tourism to protect the brand by notifying businesses and individuals who carry illegal merchandise, and penalising businesses and individuals upon violation.
The move underscores closer market monitoring to ensure Dubai maintains its competitive edge as a trading hub as well as investment destination, and a sharper focus on intellectual property (IP) protection.
The director general of Dubai Tourism, HE Helal Saeed Almarri, said: “Through an enhanced collaboration, we are in a strong position to protect the Dubai brand logo and safeguard its integrity. This formality is significant in helping to further elevate Dubai’s exposure via branding, as we collectively work together towards achieving our goals and targets for Dubai.”
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