Dusit International, Thailand’s hotel and property development company, has signed a long-term lease agreement with I Am Chinatown to develop and operate ASAI Bangkok Chinatown in the heart of the city’s renowned Chinatown district.
Slated to open early next year, ASAI Bangkok Chinatown will be the first hotel to open under ASAI Hotels, Dusit’s new affordable lifestyle brand for millennial-minded travellers, in a prime location adjacent to Yaowarat Road – one of the world’s most renowned street food destinations.
Immersing guests in the old-world atmosphere of this bustling district, the property will offer easy access to many fascinating temples and shrines, various art galleries and museums, hip bars and coffee shops, lively fresh markets, and an incredible selection of street-side eateries. The new Wat Mangkon MRT (underground) station, which connects the area to the rest of the city, is only 100 metres from the property.
In line with the four key pillars of the ASAI brand – thoughtful essentials, common ground, authentic connections and a sustainable ecosystem – the hotel will feature 224 compact rooms (ranging from 18 – 22 sq. m) whose contemporary, Thai-Chinese-inspired design will emphasise the essentials, such as superior quality beds and high-pressure rain showers.
“Our investment in this property highlights our commitment to providing broadened experiences for our customers across the lodging spectrum and delivering sustainable, enduring value for all our stakeholders,” said Suphajee Suthumpun, group CEO of Dusit International.
Siradej Donavanik, managing director of ASAI Hotels said, “Each ASAI hotel is being carefully designed to reflect the fabric of the neighbourhood and appeal to the needs and expectations of today’s generation of travellers and consumers who are constantly on the lookout for authentic, local experiences, as well as brands with value-driven credentials which they can connect with in more meaningful ways.”
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