Eastern Mangroves Hotel & Spa, Abu Dhabi

AN OVERVIEW

The Eastern Mangroves Hotel & Spa by Anantara gives you the warm welcoming feeling as soon as you enter the hotel. The hotel, an hour’s journey from Dubai Marina is ideally located between the urban hustle and bustle and the natural mangroves. The region’s precious mangroves provides the perfect backdrop which adds to the rich architecture With 222 comfortable and warm rooms, the hotel has an inviting appeal to suit a business as well as leisure traveler.

Michel Koopman, Director of Operations – Middle East, Anantara Hotels, Resorts & Spa

(Upload TDME/Pics for 13 June 12 folder – Michel Koopman)

We will be having the official launch by the end of June 2012. Currently in a trial phase, the hotel is inviting travel trade partners, corporate clients, media, corporate clients which are potential to the property to come and experience the hotel. Guests are requested to provide genuine feedback on any small missed-out detail. This helps the hotel prepare and address any issues prior to the openings.

We want to be to be an Abu Dhabi luxury hotel that caters specifically to the local population. We also are proud of the hotel and its offerings. In addition, our next target segments would be the corporate government businesses which have enormous potential. Once fully operational, we would be offerings eco-friendly tours. In this regard, we work with a company called Noukhada Adventure Company which offers eco-friendly kayaking tours. Departing from our hotel, we will also offer our guests unique dining packages.

David Garner, regional director of sales and marketing – Middle East, Anantara Hotels, Resorts & Spa

(Upload TDME/Pics for 13 June 12 folder – David Garner)

THE MARKET

In the first year of operation, we expect that we will target 20% of our business from the leisure market. This hotel will certainly compliment our two products – Qasr Al Sarab Desert Resort by Anantara and Desert Islands Resort & Spa by Anantara. The hotel is a perfect mix of city buzz and natural splendors. There is approximately 8.5 kilometers of mangroves around the property and authorities have planted an additional 60,000 seeds of mangroves along the coast.

With Germany being our number one inbound market, we would look at the UAE as are local source market. In this regard, we will expect around 60-70% of our business in year one from just the UAE driven business. In year two and three, we would look at numbers increasing from international markets grows as our distribution gets larger. We would look at the regular countries such as Qatar, Kuwait, Bahrain, Saudi Arabia and the GCC as our primary source market.

TRADE FOCUS

We have recently contacted the premium luxury companies in the travel market and corporate tour operators. By the end of the year, our occupancy expectations is to be over 50%, while on a continual basis look at higher numbers along with our peaks and troughs. We want to set our benchmark on our rates. In order to promote the property for the summer, we have an opening offer priced at AED1,200 wherein guests who book with us get back the equivalent amount to spend across our F&B and Spa outlets. This is a daily offer which is valid until September 2012.

We also encourage guests to check our website www.anantara.com wherein we offer the best rate guarantee. We also offer a range of packages on offer. At the moment, we are already offerings six packages which range from a simple golf package wherein you stay for two nights in the hotel and you get two rounds of golf to wellness and spa packages. We are all about activities and guests’ experience.

LOCATIONAL ADVANTAGE

Our unique selling point is our location. We are ideally located for leisure, corporate, social events and even weddings. Located just five minutes from the national exhibition, we are at the heart of the city while at the same time surround by a tranquil environment. For corporate travelers, we are just 15 minutes from the airport and five minutes from the corniche. Our objective is to offer value for money to our guests and long-lasting guest experiences. We are confident that our guests will pay for a good experience.

Nehme Darwiche, Hotel Manager, Anantara pre-opening office of Eastern Mangroves Hotel & Spa

(Upload TDME/Pics for 13 June 12 folder – Nehme)

KEY OFFERINGS

The Eastern Mangroves Hotel & Spa understand needs of the business and leisure traveler. This is what makes us so different. Our aim is to add a little bit of color to their routine business world. It is a norm by the Anantara group to be indigenous to every country they belong. In keeping with these ideologies, we have some wow factors that are essential to our property:

DATES: The lobby is filled with piles of dates which showcase the Emirati culture of generosity. We will have around five piles of dates as you enter.

FALCON – The lobby will have a Falcon and the person handling the precious bird will take the guest through its unique features in the form of story-telling.

COFFEE– Guests on arrival will be served Arabic coffee. The coffee man will have a different explanation every day for the different kind of coffee and its preparations.

CHECK-IN / CHECK-OUT PROCESS – Our guests are given every opportunity to rest. Our check-in are done in the resting area. We also pay keen attention to the check-out process and offer an express check-out to all our guests. This process does not take more than five minutes.

SPECIAL FACILITIES

• For our suite guests, we will offer them a foot ritual on arrival and check-in into their rooms. This is an Anantara signature foot massage. We are continually looking to enhance our guest experience with every visit.
• ‘Dining by Design’ is another unique offering. We have five packages wherein we can do breakfast / lunch. These five sets are available with a 24 hour prior notification for any special occasion. For this offer, we set your table on a river island, which is a romantic set up. The menu is designed with the guests. Wine can also be offered.

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