easyJet targets Chinese tourists
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easyJet will hope to cash in on the growth of Chinese outbound travel with a new dedicated Chinese homepage.
The low-cost carrier has launched a website with simplified Chinese information about the airline and an ‘Inspire Me’ tool where they can find destination information.
Bookings will be connected through a Chinese version of Booking.com.
In addition the airline has signed up onto VisitBritain’s Welcome Charter, with its efforts amidst a rise in Chinese taking easyJet flights.
“This year easyJet has seen a 25% increase in bookings from China versus 2012. Along with the other BRIC economies, the demand from Chinese customers is predicted to continue to grow over the coming years which means that, with a dedicated homepage, easyJet is ideally positioned to capture more of the market of the millions of Chinese who are travelling to and within Europe every year,” said easyJet’s chief executive Carolyn McCall.
“I am delighted to also announce that easyJet is signing up to VisitBritain’s China Welcome Charter, the aim of which is for businesses in the UK to ensure that by 2015 the UK is the most welcoming destination in Europe,” she added.
Its announcement comes as Prime Minister David Cameron embarks on a trade visit to China with 130 business delegates.
Speaking about the China Welcome Charter, Cameron said: “This government’s priority is to secure the economic recovery and we are determined to all we can to help British companies to succeed. I am firmly committed to playing my part which is why I have taken more than 130 business delegates to China. My aim is to open the door for them in this fast-growing market, creating opportunities for them to expand their business.”
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