Emirates has implemented Abacus International’s group booking solution, Abacus Groups.
The new solution, which is the first group management tool to be adopted by Emirates in Asia, is designed to help simplify the administrative aspects of group booking. In essence, the tool is allows airlines to leave much of the group servicing and ticketing to Abacus agents, freeing up airline sales teams’ time.
“Asia still has a high propensity to travel in groups due to the non-homogeneous markets and local languages. Abacus has invested significant resources to create a Group Management product that is customised for Asian work-flows and we are very pleased that Emirates has joined our long list of airline customers who recognized the value of our product. Abacus is all about helping airlines to reduce distribution costs, drive higher revenue and increase productivity,” said Ho Hoong Mau, the head of Abacus’ airline distribution division.
Abacus Groups is also used by Middle Eastern airlines including Etihad, Saudi Arabian Airlines and Gulf Air. Emirates will initially use the solution to drive group bookings in Malaysia and South Korea.
