Emirates look to boost tourism into Sweden
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Emirates is fast preparing for its Stockholm launch, which is less than a month away. The new route will enhance economic ties in Sweden.
“The new route will attract new trade and investment into Sweden. We look to play an important role in supporting the country’s US$2.5bn tourism industry, introducing new audiences to Stockholm and drawing in visitors from a host of points across the globe, including China, Japan, Australia, Korea and numerous points in the Middle East,” said Hubert Frach, Emirates’ divisional senior vice president, Commercial Operations West.
Sweden is the most visited country among the Nordic nations, with five million international travellers in 2011, projected to grow to 5.4 million by 2016. From Sweden, number of international travellers is projected to grow from 13.1 million to 18.6 million by 2016. Popular destinations for Swedes include Bangkok, Beijing, Tokyo, Phuket and Hong Kong. Dubai has become a popular destination for Swedish holidaymakers with over 15,000 Swedes visiting the city on a yearly basis.
Emirates will operate the Boeing 777-200LR between Dubai and Stockholm. From 4 September, Emirates flight EK157 will depart Dubai at 0715hrs and land in Stockholm at 1200hrs the same day. EK158 will depart Stockholm at 1355hrs arriving in Dubai at 2255hrs.
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