Emirates offers in-flight entertainment for the blind
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Emirates has become the first airline in the world to introduce ‘audio description’ on movies for visually impaired passengers on its in-flight entertainment system.
The system will now be available on 16 Disney movies including Frozen, Saving Mr Banks, Cars 2, Monsters University, The Avengers, Toy Story 3 and all four Pirates of the Caribbean movies. Audio description offers a recorded narration explaining the scene during the gaps in films’ dialogue.
“Making entertainment accessible to our diverse customers is very important to us,” said Patrick Brannelly, Emirates’ vice president of corporate communications for product, publishing, digital & events.
“In future, we want to add more content with audio description, so visually impaired passengers can be entertained with an even wider choice of content when flying with us.”
In 2007, Emirates also worked with Disney to introduce closed captions on its movies, which include references to sound effects used in the movie for the hard of hearing.
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