Emirates rolls out new interactive campaign
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Riding on the success of its ‘Hello Tomorrow’ campaign, Emirates unveiled a new campaign showcasing the lighter side of language – ‘Share a Smile’. 
The campaign features 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world. The campaign was created by the airline to help ‘globalistas’ connect with each other through watching videos and sharing them with their friends and family.
“The new campaign has been created to showcase not only the breadth of linguistic skills amongst our international and multi-lingual crew, it is also intended to help build cultural understanding in a light-hearted way,” said Sir Maurice Flanagan, executive vice president Emirates Airline and Group.
The 29 videos have been filmed in 14 languages: Arabic, Cantonese, English, French, German, Greek, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Turkish.
