Emirates unveils its new TVC with Jennifer Aniston
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Emirates recently unveiled its new television commercial (TVC) with Jennifer Aniston.
This is the first time the airline has collaborated with an international star in a global digital and TV campaign. The TVC is light-hearted showcasing the private suite in an Emirates first class cabin with the airline’s A380 shower spa and onboard lounge.
Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing and brand said: “Jennifer Aniston’s effortless connection with a global audience makes her the perfect choice for our campaign. As one of the busiest women in Hollywood, Aniston, like many of our customers, enjoys downtime only when she is travelling.”
The TVC is directed by Bryan Buckley while the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team. The global TVC will begin in the United States and UAE before being rolled out in November to other countries including the UK, Germany, France, Italy, India and Australia.
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