Local marketing campaigns promoting tourism in England have generated GBP416 million in additional tourism spend in two years, according to new figures.
Data released by VisitEngland has also estimated the campaigns funded by the Regional Growth Fund (RGF) have created 7, 744 additional jobs for the sector and will generate 9, 139 by the end of its third year.
VisitEngland and partners have spent GBP41.6m on the marketing with destinations including Cornwall, Newcastle and Durham.
James Berresford, VisitEngland’s chief executive said: “The Growing Tourism Locally project continues to deliver fantastic results, creating jobs and providing a boost for tourism in England by showcasing the high quality product on offer in England through these creative marketing campaigns. It demonstrates the benefits of public and private sector partners working together to stimulate the visitor economy.
“After a successful first year the project continues to build on this success in its second year, with destinations throughout the country benefiting significantly from this investment.”
Tourism Minister Helen Grant added: “The tourism industry is making a huge contribution to economic growth and job creation. These fantastic results show the government’s investment in the industry is helping to generate additional tourism spend and creating thousands of new jobs across the country.”
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