England’s attractions see visitor boost
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Tourist attractions in England saw a 5% increase in visitors last year, according to new VisitEngland statistics.
Businesses that have invested more in marketing and online presence saw the largest increases with gross revenue up 5% across the sector.
Around 18% of attractions now offer mobile apps, compared to 7% in 2012, while 94% have a website and 21% have an online booking facility.
London attractions saw an 8% increase followed by the North East (up 6%) and East Midlands up 5%.
VisitEngland chief executive James Berresford said: “Attractions in England are core to England’s tourism offer and we are so fortunate to have such a wonderful and wide variety of indoor and outdoor attractions to suit all visitors.
“With a 5% increase in both visitor numbers and gross revenue for 2013, our attractions continue to contribute greatly to the visitor economy and show enormous potential for future growth.
“It’s clear that investment into the sector is key and the benefits are evident in the results for attractions continuously investing in both marketing and digital platforms.”
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