Enter the Dragon – Asian airline officially rebrands
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Dragonair, Cathay Pacific’s regional subsidiary, has officially been rebranded as Cathay Dragon.
The move is aimed at bringing the carrier closer to its parent company, both in terms of branding and operations, as well as enhancing links with the Chinese market.
The rebranding was officially announced at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong.
“This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings,” said Cathay Dragon’s CEO, Algernon Yau. “As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”
The rebranding process was first announced in January this year, at which time the airline unveiled its new aircraft livery which incorporates Cathay Pacific’s ‘brushwing’ logo.
But the process involves more than just a new name and look; it will encompass the airlines’ in-flight and ground operations, with the overall aim of increasing glows of traffic between Cathay Pacific and Cathay Dragon, especially from the mainland Chinese market.
From now onwards, passengers will be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges across the airlines’ networks. Pillows, blankets, seating, entertainment and meals will all be standardised, as will Marco Polo Club FFP benefits, while the G16 lounge at Hong Kong International Airport will reopen as a group lounge in 2017. The two carriers will also share a single website from early 2017.
“I am confident that Cathay Dragon will maintain the highest level of operational and service excellence built by our people over the past 30 years. I truly believe that we have great potential and an amazing future ahead of us by working together to make the most of the opportunities for both our airline and our people,” Yau added.
Cathay Dragon currently operates a fleet of 42 passenger aircraft to 52 destinations.
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