Etihad Airways, Red Crescent launch project to support Emirati traditions
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Etihad Airways and the Red Crescent Society have joined together to help under privileged UAE national women. The Al Ghadeer project seeks to empower women using the age-old practice of indigenous arts and crafts.
As part of the program these women undergo vocational training in making traditional Emirati products, such as coffee sets, essence sets and chocolate and date baskets, using authentic local and recycled materials. These products will be available at the Etihad Guest loyalty programme Reward Shop as well as within the airline’s duty free shopping brochure. The profit from the sales will provide the women with a source of income.
An exhibition of the arts and crafts has already been held at the Etihad Airways headquarters in Abu Dhabi with members of the airline’s staff purchasing a items from a wide range of the ladies’ products.