Etihad Airways rolls out new business class kits
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Etihad Airways recently launched a new range of collectable limited edition business class amenity kits.
These new products are a result of a collaboration between Etihad Airways and LUXE City Guides. The contain inflight amenities and natural facial products developed exclusively by London-based brand Scaramouche + Fandango.
Six new stylised kit designs have been created by LUXE City Guides for Etihad Airways. The designs for Abu Dhabi, London and Madrid, have been specially produced for Etihad Airways, whilst the Los Angeles, Sydney and Hong Kong kits feature bespoke LUXE artwork.
Calum Laming, Etihad Airways’ vice president guest experience, said: “The introduction of these kits is not about providing brand names to our business class guests. It is about intelligent design, functionality and products which are natural, useful and re-usable.”
The pattern reflects the Etihad Airways’ brand and colour palette. The initial limited edition offering will be expanded at a later stage, with new designs and more cities to be launched.
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