Etihad signs up for Travelport’s GDS display tool
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Travelport has signed a new agreement with Etihad Airways that will see the carrier start using the Rich Content & Branding solution, which improves the way airlines’ products are displayed on GDS screens.
Etihad has also extended its content agreement with Travelport, ensuring that travel agents connected to the technology company’s GDS platforms can access the airlines’ fares.
“I am pleased to have extended our partnership with Etihad Airways, and that they recognise Travelport as a valued technology partner within their growth strategy,” said Simon Ferguson, Travelport’s managing director for the UK, Ireland & the Nordics.
“We will continue to work closely with Etihad Airways in the effective delivery of their content to Travelport’s global network of over 67,000 travel agencies worldwide.”
Etihad becomes the 103rd airline to sign up for Rich Content and Branding since its launch in 2014, joining the likes of Delta, Avianca, Ryanair, British Airways, easyJet, Hong Kong Airlines and United Airlines.
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