The soon-to-open Fairmont Fairmont Makati hotel has chosen IDeaS Revenue Solutions to boost its revenue management capabilities prior to opening.
Set to open in late 2012, the 280-room Manila hotel has employed IDeaS hotel pre-opening support services to finalise its competitor set and pricing strategies.
“Our management team prides ourselves on ensuring we have the best management tools and solutions in place to optimize processes and profit. We are working with IDeaS to deliver revenue management best practice from the day we open our doors at the Fairmont Makati,” said Jeannette Ho, Vice President of Revenue Management & Distribution for Fairmont Raffles Hotels International (FRHI).
Fairmont Makati will be using the IDeaS Revenue Management System (RMS) in combination with the New Hotel Services Success Package (NHSSP), provided by IDeaS Professional Services, in an effort to ensure that occupancy and revenue are maximised from day one.
“There are many areas that need to be covered throughout the pre-opening phase of a hotel, from establishing market segment strategies, undertaking comprehensive competitor evaluation, pricing research and processing and forward planning. To ensure revenue is being maximised from the outset, it is vital for forward thinking hoteliers like FRHI to instill effective revenue management strategies within their properties prior to opening their doors,” said Grahame Tate, Managing Director of IDeaS Asia Pacific. “IDeaS NHSSP helps drive better revenues sooner. Rather than waiting six or 12 months, with NHSSP, hotels can be operational in terms of revenue management from the time they start taking reservations,” Tate added.
