Park Hotel Group, a hospitality company in Asia Pacific, has announced the launch of Room For Trees programme in partnership with Eden Reforestation Projects (Eden), a non-profit organisation that is committed to reforestation and ecological restoration by working with people in their local communities to restore their forests.
Through Room For Trees, Park Hotel Group will plant a tree for every booking made with its portfolio of hotels via their website. The partnership with Eden supports the mangrove reforestation project in Biak Island, Indonesia, which involves collaborating with local villagers of Biak to replant, restore and protect their wetland ecosystems.
“Our new Room For Trees initiative underlines our commitment to drive our triple bottom-line. Despite the current pandemic, creating value on our environment and the people in our communities remains a key priority for Park Hotel Group to build a sustainable and resilient business as we continue our global expansion plans beginning with Asia Pacific. We are thrilled that our partnership with Eden will contribute to the rehabilitation of the forests on our planet while supporting lives and livelihoods that depend on these vital ecosystems,” shares Allen Law, chief executive officer of Park Hotel Group.
“Eden Reforestation Projects is delighted to partner with Park Hotel Group to support them in their Room for Trees initiative to plant trees while providing a unique experience to their guests. We look forward to planting many trees on behalf of their guests!” says Eva Orahim of Eden Reforestation Projects.
Over the last three decades, Indonesia has lost over 40% of its mangrove forests and that has adversely affected the wetland ecosystems which supports the biodiversity of the region as well as the communities within it. Biak Island, located on the northern coast of West Papua, is prone to environmental disasters. The mangrove reforestation on Biak is important to reduce the effects of floods, tsunamis, and soil erosion. It also provides a safe nursery for schooling fish and increase livelihoods of the local villagers that rely on their environment for survival.
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