Four Seasons has unveiled plans to expand its portfolio across several continents in the coming years.
The luxury hotel company, which currently operates 92 hotels, will open at least 14 new properties in 2014 and 2015, in Europe, North America, the Middle East, Africa and Asia Pacific.
“The success of Four Seasons has been built on our unwavering dedication to the highest standards of hospitality, and that overarching principle remains at the forefront of our growth plans,” said the company’s president & CEO, J. Allen Smith.
“The foundation of our development strategy is to identify the right locations, and to work with the right partners. As a management company, it is critical that we find owners and investors who share our long-term vision and values, and who will grow with us,” continues Smith, noting that about one quarter of its investor/developer partners owns more than one Four Seasons,” he added.
In the past three years, Four Seasons has unveiled 12 new hotels and resorts in locations including Baku, Shenzhen, Baltimore and the Serengeti.
And in the next two years new properties will open in Moscow, Johannesburg, Florida, Dubai, Seoul, Casablanca, Kyoto, Bahrain, Tianjin, Bengaluru, New York and Philadelphia. There will also be a new Four Seasons tented camp in Tanzania.
“We are targeting destinations where our guests want to go, as well as those markets where we want to establish a local presence to raise awareness and introduce travellers to Four Seasons,” explained Scott Woroch, executive vice president of worldwide development. “At the same time, we continually explore options to enhance our position in destinations where we currently operate.”
The company said its future growth would also focus on rebranding existing properties and hotels with a residential component.
“Working with our owners, we are also looking at our existing locations with an eye to improving our market position, whether it’s extensive renovations as we recently completed in Buenos Aires, Riyadh and Las Vegas, or the creation of destination-specific restaurant and spa concepts,” Woroch added.
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