Frasers brings Modena brand to Bangkok
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Frasers Hospitality has confirmed that it will launch its Modena by Fraser serviced residence brand in Bangkok next year.
The new Modena by Fraser Bangkok will be a 239-unit property located in the FYI Center development, close to Queen Sirikit MRT station and convention centre.
It will offer a selection of contemporary serviced apartments, ranging from studios to three-bedroom apartments, all equipped with kitchenettes, work areas, home entertainment systems and free Wi-Fi. Other facilities will include a 24-hour gym, steam room and sauna, a self-service launderette, meeting facilities and a restaurant offering “grab-and-go” meals.
“Thailand is an ideal market for the introduction of our Modena by Fraser brand, which has been refreshed to appeal to socially conscious millennials who seek form and function,” said Choe Peng Sum, CEO of Frasers Hospitality.
“Modena by Fraser has previously proven to be successful as an affordable, stylish and aspirational serviced residence offering in China and as we develop this brand further with an emphasis on eco-friendliness and sustainability, travellers to Bangkok will benefit from the rejuvenation of this brand, which advocates a green approach to modern serviced residence living.”
The Modena by Fraser brand currently operates five properties, in Tianjin, Shanghai, Suzhou, Wuxi and Wuhan. The new Bangkok property will become Frasers’ second location in Bangkok, following the existing 163-unit Fraser Suites Sukhumvit.
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