Hapag-Lloyd Cruises enhances its UK “Time Out“ marketing campaign
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With the strategic objective of increasing international awareness for Hapag-Lloyd Cruises in the UK marketplace and in particular for its 5-stars plus rated ship Europa2, the luxury cruise line has announced new details of its marketing campaign “Time Out“.
Originally launched in November 2015, the campaign’s new programme – focusing mainly on the Europa2 contemporary cruise experience – targets both corporate and consumer groups.
Journalist, broadcaster and cruise expert Jonathan Beaumont will be acting as “the face“ of the campaign.
There will be more close co-operations formed with complementary UK-based marketing partners such as the Luxury Network. A monthly newsletter will be produced promoting exclusive offers and the latest news; and invitations extended to register on the “Time Out“ landing page.
Says Michael Steffl, head of international sales for Hapag-Lloyd Cruises: “We are confident that the appointment of Jonathan Beaumont as our brand ambassador, with his in-depth knowledge of the cruise industry and the British marketplace, will greatly enhance the effectiveness of the “Time Out“ campaign. Additionally, he is familiar with Europa2, having sailed in a business capacity for us on more than one occasion.“
Jonathan Beaumont comments: “I am just thrilled to be involved with this exciting new initiative. Hopefully, the newly-designed “Time Out“ newsletter – with its insights, tips and news of Europa2 and its worldwide cruise destinations – will keep the existing guests informed and also inspire new guests to cruise with Hapag-Lloyd Cruises.“
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