Harry’s game: Duke of Sussex launches new Booking.com, Ctrip & TripAdvisor collaboration
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The Duke of Sussex has announced a new global partnership aimed at improving conservation, environmental protection and expanding local community economic development by encouraging sustainable tourism practices across the travel industry.
‘Travalyst’ has been created to mobilise the travel industry as a catalyst for good, aiming to transform the future of travel for everyone.
Led by His Royal Highness and co-founded alongside leading service providers in the travel industry, Booking.com, Ctrip, Skyscanner, TripAdvisor and Visa, this first-of-its-kind initiative is dedicated to exploring and promoting solutions that will make travel more sustainable. This initiative brings together global businesses – those at the centre of connecting customers and operators in the travel market – to utilise their unique position to educate, raise awareness and promote positive change.
The new partnership is paving a new way to travel; driving change to help everyone explore the world in a more sustainable manner, protecting people, places, and wildlife, and securing a positive future for destinations and local communities for many generations to come.
Working with companies, consumers and communities, the partnership will initially explore and promote solutions that help drive sustainable practices and consumer choices in areas including; supporting local people, protecting wildlife, tackling climate change and environmental damage, and alleviating over-tourism.
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