Hilton launches Canopy brand
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Hilton Worldwide has launched a new hotel brand that it thinks will ‘redefine’ lifestyle-driven hotels.
The new Canopy by Hilton brand will look to target potential guests by their preferences and needs instead of demographic with a focus on local inspiration, comfort, design and ‘more included value’ within its hotels.
WiFi and a breakfast are included in the brand’s rates along with a welcome gift and an evening tasting of local beer, wine or spirits.
A hotel in London is one of 11 in the pipeline for the brand, which otherwise focus on US cities including Portland, Miami, Washington DC, San Diego, Nashville, Savannah, Indianapolis, Charlotte, Oklahoma and Ithaca.
“Built on extensive market research, our highly anticipated Canopy by Hilton brand delivers a fresh approach to hospitality and the guest experience,” said Chris Nassetta, president and CEO of Hilton Worldwide. “We saw an opportunity to not only enter the lifestyle space by developing a new brand, but also to redefine this category by creating a more accessible lifestyle brand. We identified the need to take the emphasis off of capital-intensive design and deliver exactly what the target consumer desires: an energising, comfortable stay with more included value.”
Guests staying in the hotels will be able to earn HHonors points.
Find out more on the hotel concept below.
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