HMH focuses on new generation of guests’
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The recently concluded Global Hospitality Summit in Dubai witnessed Laurent A Voivenel, CEO of HMH – Hospitality Management Holdings focus on ‘Reshaping Luxury Hospitality to welcome and win over New Generation of Guests’.
In his presentation, Laurent said: “New generation of luxury travellers simply desire an elevated experience. They seek a hotel in simplicity, refinement, sophistication, good taste and restraint. The next generation of wealthy travellers want a room experience closer to home. Therefore, hotels would have to rethink luxury. They will need to focus on creating casual, individual atmospheres that are far removed from standard hotel ambiances.”
He further added: “Marrying innovation with tradition, the region continues to grow as a top luxury destination with 44% of existing inventory of hotels in luxury and upper upscale category. There are 694 hotels with 188,817 rooms in the Middle East and Africa development pipeline – majority of which will open before 2020. Therefore, when it comes to luxury everyone knows the stakes are huge.”
Laurent believes ‘bling’ will not be enough to please new generation of luxury travellers. He stressed: “The new generation has grown up in the age of technology, social media, instant access, the proliferation of global consumer brands, affluence and conspicuous consumption – hence they crave an alternative to traditional luxury hotels.”
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