HMH gears up for expansion
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The recent rebranding and digital overhaul have put Coral Hotels & Resorts on a high. HMH – Hospitality Management Holdings CEO Laurent A Voivenel believes the rebranding of Coral Hotels & Resorts has given it enormous potential for growth and is busy drawing up plans for expansion.
He said: “We are ready for expansion having invested heavily in digital platforms including a dynamic new multi-lingual group website. It is technology that is driving growth today and underlines our strength with a highly integrated online presence. Our objective is to be able to compete on equal terms. The decisions taken this year will determine the shape of our business over the next three or four years. We are basically looking to expand our footprint in the GCC. By 2020 our aim is to have a hotel in every GCC country while doubling our portfolio in the UAE.”
With five new hotels opening in quick succession under the HMH banner, expansion is a key part of the company’s future strategy. Laurent said: “We are in the region’s fastest-growing markets. And being alcohol-free our brands are an ideal fit for developers looking to offer a family-friendly environment.”
The company is now looking for a more balanced geographic growth in the region. This would put the area of focus on GCC with UAE and KSA in particular.
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