HMH looks to triple its inventory in UAE by 2020
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HMH – Hospitality Management Holdings recently announced its intent to triple its inventory of rooms in UAE by 2020.
The group’s CEO, Laurent A Voivenel said: “We are in the process of negotiating several projects in the UAE that will boost our existing inventory of keys by three times in the next five years. Given growth prospects, the UAE is our prime focus for expansion. Over the next five years, our strategy is to triple market presence in the country through organic growth.”
Laurent believes, if Dubai is to reach its target of 20 million annual visitors, it will need to diversify its accommodation options.
HMH is scouting for opportunities for its budget brand ECOS Hotels. He further added: “Looking at the market conditions there is a near saturation when it comes to luxury hotels. Every single operator is looking at the market of tomorrow i.e. the middle class. This is why at HMH we have three brands out of five targeting this segment. Given the staggering demand, we see massive potential for ECOS Hotels.”
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