HMH shifts its focus on Halal segment
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HMH – Hospitality Management Holdings will strongly participate at the World Halal Travel Summit & Exhibition (WHTS15) in Abu Dhabi.
Laurent A Voivenel, CEO of HMH said: “The full potential of Halal market is yet to be realised/exploited and events such as WHTS15 are an ideal forum to meet global buyers in this niche segment. At HMH, we have taken a ‘Halal-friendly’ and not ‘Halal-only’ approach. Our strategy has been to position ourselves as a perfect choice for both regional and international corporate and leisure travellers including families and single female guests.”
According to industry reports Halal-friendly hotels will continue to claim bigger market share given the business opportunity and demand. By 2030, Muslims will make up more than a quarter of the global population rising from 1.6 billion in 2010 to 2.2 billion and 30% of this population will seek Halal options.
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