InterContinental Hotels Group (IHG) has launched its Holiday Inn Express brand in Singapore.
In the inaugural property opened its doors today (17 July 2013) on the city’s main shopping artery, Orchard Road, marking the continued expansion of the brand in Southeast Asia.
Holiday Inn Express Singapore Orchard Road will feature 221 rooms, all with complimentary Wi-Fi, iPod docks, mini fridges, tea- and coffee-making facilities and 40-inch flat-screen TVs. Hotel facilities will include a business centre with computer stations, vending machines and a meeting facility for up to 12 people.
“Globally, Holiday Inn Express is one of the largest and fastest growing brands in the industry and, in Southeast Asia, the brand has a particularly bright future ahead. We are confident that Holiday Inn Express will do well in Singapore, whether guests are here for a quick stopover or longer trip, for business or for leisure.” said Clarence Tan, IHG’s chief operating officer for Southeast Asia.
Holiday Inn Express Singapore Orchard Road becomes the third Holiday Inn Express hotel in Southeast Asia, joining recently-opened properties in Bangkok and Phuket. But IHG has major expansion plans for the brand in this region.
Next up in Singapore will be the Holiday Inn Express Singapore Clarke Quay, which is expected to open the first quarter of 2014 and forms part of a pipeline of 17 new Holiday Inn Express hotels in the region – 12 in Indonesia, two in Thailand, two in Malaysia and one in Singapore.
It will compete in the market with Accor’s recently restructured ibis brand, which is also expanding rapidly across the region, plus local brands such as favehotel and Tune Hotels.
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