Holiday Inn Express debuts in Australia

TD Guest Writer

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IHG’s Richard Solomons unveils the new hotel
IHG’s Richard Solomons unveils the new hotel

InterContinental Hotels Group (IHG) will open its first Holiday Inn Express hotel in Australia on Monday 11 April.

The new Holiday Inn Express Sydney Macquarie Park is the first of 15 Holiday Inn Express hotels to be developed in the country, as part of a franchise agreement between IHG and Pro-invest. Additional locations have already been secured in Brisbane, Adelaide and Melbourne.

“This is an important milestone for the Holiday Inn Express brand globally, this year celebrating its 25th anniversary. I’m delighted to be here for the occasion, and to celebrate with our partners from Pro-invest,” said Richard Solomons, IHG’s chief executive.

“IHG’s global strategy is to align the right market with the right brand at the right time – and with the right partner.  With a strong tourism economy in place, coupled with a receptiveness to a select service accommodation brand in this market and a dynamic partner in Pro-invest, Australia presented as an ideal opportunity to continue the growth of Holiday Inn Express.

The new Holiday Inn Express Sydney Macquarie Park
The new Holiday Inn Express Sydney Macquarie Park

“A brand synonymous with offering guests a great experience and ‘everything they need but nothing they don’t’, coupled with friendly service, Holiday Inn Express will no-doubt prove popular among smart, discerning Australian travellers” he added.

The 192-room Holiday Inn Express Sydney Macquarie Park offers all of the economy hotel brand’s standard amenities, such as free Wi-Fi and breakfast, a choice of pillows, self-service business centre and laundry room, and a social area called the ‘Great Room’.

Following the opening of the Sydney hotel, a 226-room Holiday Inn Express will open in Spring Hill, Brisbane, later this year. A 245-room property will then launch in the centre of Adelaide in 2017, and in 2018 a 345-rooms Holiday Inn Express will open in the Southbank area of Melbourne.

IHG currently has 25 hotels operating under three brands in Australia – InterContinental, Crowne Plaza and Holiday Inn – so Holiday Inn Express Sydney Macquarie Park marks the launch of the company’s fourth brand and 26th hotel in the country.

Klook.com

EXPERT OPINION

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