Holiday Inn has launched its new open lobby concept in London after a successful trial in the US.
The chain’s lobby has been redesigned and opened up to include a reception, restaurant, bar, lounge area and business area in one inspired by coffee houses.
It comes after IHG’s recent report found more young professionals are looking for spaces where they can work amongst other business travellers.
The concept is now at its recently-renovated Brentford Lock property in London, the first in Europe to have the design.
“The Holiday Inn open lobby concept… is a casual, unpretentious space designed to make everyone feel welcome whether travelling alone or with a group, with kids or with colleagues,” said Tom Rowntree, vice president brand management & quality Europe at IHG.
“And as relaxing and having fun are key to the Holiday Inn brand, with its gaming and relaxation areas, the open lobby concept stands out compared to more business-focused hotels. It also allows guests to do all the work they need to do, but without ever looking or feeling like a business hotel,” he added.
