Holiday IQ creates mobile site for activity holidays
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HolidayIQ, the Indian travel site, has launched a new mobile-only “vacation marketplace” for activity-based leisure holidays.
Incorporated within the HolidayIQ mobile app for Android, the new ‘Holidays’ offering showcases more than 1,000 activity-based packages and allows travellers to create their holiday with a range of filters, including budget, duration, vacation type and activity.
The app then creates itinerary details within each holiday package. Options range from hour-long activities to all-inclusive holiday packages of up to 15 days.
Holiday IQ says the new service is India’s “first ever mobile-only holiday marketplace”.
“There are two major shifts in the way Indians plan holidays today,” noted Hari Nair, founder & CEO of HolidayIQ. “[Firstly] over 70% of holidays planned on HolidayIQ are through mobile devices. Secondly, we are moving from destination-led holidays to experience-led ones. And so, we have aggregated the first ever mobile-only activity-led vacations marketplace.
“We have associated with some of the best players in the industry including Giftxoxo, Tushky, Exploita & Padharo to provide a vast range of experiential holidays for Indian travellers. People can also review all these holidays individually on the app helping other travellers plan better,” he added.
The 1,000+ activities on offer include cycling, hiking, river rafting, Bollywood-inspired walks, culinary trails and even swimming with elephants.
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