InterContinental Hotels Group has launched its first television advertising campaign in Europe, promoting the Holiday Inn Express brand.
The promotion will appear on screens from today as well as on radio and digital means in the UK and Germany.
Using the strapline ‘Simple. Smart. Spot On.’, the campaign targets travellers who are regularly on the move and want a no-fuss stay at an affordable rate.
“Holiday Inn Express is a highly successful brand around the world and has strong consumer appeal. The “Simple. Smart. Spot On.” ad will show our guests that Holiday Inn Express is continually evolving to meet their needs. Amongst other thoughtful complimentary services, guests arrive to find their choice of firm or soft pillows waiting on their bed and are able to indulge in our Free Express Start™ Breakfast,” said Matt Luscombe, chief commercial officer at IHG Europe.
IHG is celebrating its 10th anniversary as a standalone company this year.
Comments are closed.