InterContinental Hotels Group (IHG) has added another five new Holiday Inn and Holiday Express hotels to its portfolio in Germany.
The UK-based hotel group recently announced a record number of new German signings for the first half of 2016, with 24 new properties tied up in the January-June period.
And it has now continued this strong performance with the signing of five more hotels across three German states: Baden-Wuerttemberg, Bavaria and North Rhine-Westphalia.
“The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth,” said Robert Shepherd, IHG’s chief development officer for Europe.
“Fifty-seven per-cent of the market is unbranded, so there is a lot of opportunity for IHG to add value with our international brands. Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company. It’s a great start as we head into this quarter.”
The new hotels signed by IHG in Baden-Wuerttemberg are the Holiday Inn Express Pforzheim, which will be located between Karlsruhe and Stuttgart, Holiday Inn Mannheim City Hauptbahnhof and Holiday Inn Express Mannheim. All three properties are expected to open by 2019.
In Bavaria, the company has bagged the Holiday Inn Express Regensburg, which is expected to open in late 2017, and in North Rhine-Westphalia the Holiday Inn Express Oberhausen is due to launch in early 2018
IHG currently has 64 hotels in Germany, 53 of which are under the Holiday Inn or Holiday Inn Express brands. It also has a further 33 properties in the pipeline, almost all of which are under the Holiday Inn flags.
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