IHG enhances online search for MICE spaces worldwide
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InterContinental Hotels Group (IHG) has collaborated with Social Tables to launch the company’s new groups and meetings digital experience.
The new collaboration aims to bring together groups, meeting and event planners, to more than 5,400 IHG hotels around the globe — making it simple to source and compare venues, using search technology powered by Social Tables.
The new digital platform allows event planners to easily choose the ideal space. It contains important information including hotel and meeting room details such as room capacities, floor plans and interactive maps, along with image galleries and nearby attractions.
“It’s critical we make it easy to access all the information”
Derek DeCross, SVP, global sales at IHG, said: “We have hotels with meeting space in more locations around the world than anyone else, so it’s critical we make it easy to access all the information our meeting planners and customers need to select and book the right location. With each event being unique, meeting and event planners need real-time access to capacity information and robust content that will help make their decision — and that’s what we set out to do.”
With the information provided by the website, searchers can find exactly what they are looking for based on location, capacities and amenities across IHG’s 15 brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Kimpton Hotels & Restaurants and Holiday Inn Hotels.
“Through this site, we’ll build a richer experience”
DeCross added: “We’re investing in our groups and meetings experience with programs such as this one to enhance the experience for all customers. With our new online platform, we can truly showcase our portfolio of leading brands and give meeting planners, from occasional to professional, the ability to find the best hotel to fit their needs and requirements.
“As we learn more about the needs and buying behaviours of customers through this site, we’ll build a richer experience and ongoing enhanced features and functionality.”
Online users who make bookings on behalf of others can also take advantage of IHG Business Rewards and earn points for each booking at participating IHG hotels worldwide.
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