IHG unveils its ‘3D Connected Traveller’ Series

In an effort to better understand its guests, InterContinental Hotels Group (IHG®) recently released its 2014 trends report. The report highlights the fact that in order to retain guests loyalty, hotels need to deliver a global, local and personalised experience.

The collision of these three dimensions, accelerated by rapid rise of technology-enabled personalisation, is changing the experience guests expect when they travel. Hotel brands that are able to become truly ‘3D’ will build the trust that is needed to sustain lasting relationships.

In line with the growing trend, the Group has also launched its ‘3D Connected Traveller Series’: three events to bring to life the trending themes. The series will delve deeper into the insights with interactive events taking place in New York, Dubai, and in China.

In New York, the group will introduce its new brand through the ‘Travel Well’ event. The new EVEN™ brand is created with wellness at its core to the growing demand of wellness-minded travellers. In Dubai, the focus will be on demand for authentic local customisation of foods and how to deliver this on a global scale. The ‘Global Appetite, Local Taste’ event will be held on 16 June 2014. Finally, in China, the focus of the event will be ‘Customised Future’ probing into the mind of the 21^st century Chinese Traveller. The event will focus on bringing to life four priorities of the modern Chinese traveller – Tradition, Rejuvenation, Status Recognition and Enabling Space.

Karin Sheppard, chief commercial officer, Asia, Middle East and Africa, IHG said: “This series of innovative events will explore a key truth about global travellers today. IHG is pleased to bring together innovators and captains of industry in each of these three international destinations to explore how global brands can best cater to tomorrow’s travellers.”