InterContinental Hotels Group (IHG) has unveiled a new prototype design for its Holiday Inn Express brand.
Initially developed for properties in the US and Canada, the new design includes a range of features intended to maximise space and enhance efficiency. In terms of room design, this will include the introduction of new flexible work space, extra luggage storage units, moveable seating and new décor with neutral colour schemes.
In terms of public areas, all hotels will feature a ‘Great Room’ – a multi-purpose area in the lobby of the hotel, which also includes a breakfast bar, dining area and additional seating. To maximise space, reception desks will be replaced by individual check-in pods. Hotels will also revamp their meeting space to make it more “businesslike and uncluttered”, and properties will offer a business centre and 24/7 market.
“We worked very closely with a number of our key owners to develop the updated prototype design for Holiday Inn Express to ensure that it is efficient to build and operate and will deliver strong financial returns,” said Joel Eisemann, IHG’s chief development office. “Engaging with both our owners and our guests is a key part of our strategy as we evolve our brands.”
Many of the changes are also designed to improve the operational efficiency of the hotels, including use of more durable materials that require less maintenance and LED lighting to reduce energy costs. For the first time, IHG will also provide hotel owners with a full set of architectural and interior design documents, to help with the redesign process.
“The Holiday Inn Express brand target guest travels for both business and leisure, values efficiency and simplicity, and wants a great ‘base camp’ when they travel,” said Jennifer Gribble, head of Americas for Holiday Inn Express. “The updated prototype includes purposeful design features to deliver on those needs.”
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