IITTM-Yes Bank sign MoU
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In a pioneering effort, the Indian Institute of Travel and Tourism Management (IITTM) has signed an MOU
with Yes Bank to work for promoting tourism for socio – economic growth.
The two leading bodies will undertake research projects in the sector, with special focus on leveraging the potential of collaborative tourism. The IITTM has been conducting surveys, studies and research for the Ministry of Tourism and other organisations, while Yes Bank, too, has been active in the field.
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