IMPACT, a Thailand-based events venue is capitalizing on the Indian wedding trend to boost market share.
The company has launched a special wedding promotion with full services and venue that can accommodate 3,500 people. Chawanich Sirisinghol, food & beverage director of IMPACT Exhibition Management Co Ltd said that, “According to the Tourism Authority of Thailand (TAT), in 2012 more than 150 Indian couples held a wedding ceremony in Thailand with wedding organizers in Bangkok, Pattaya and Phuket seeing significant growth. Indians put great important on wedding ceremonies as they reflect social status. So people tend to overspend on their wedding celebrations, even occupying an entire hotel.”
The special promotion for Indian weddings in 2013, offers a wedding package in any of IMPACT’s banquet halls such as Phoenix, Sapphire or Jupiter Rooms, Grand Diamond Ballroom and Royal Jubliee Ballroom including spaces around the Banquet Hall with a buffet starting THB1,000 (INR1,858)per person.