In the lap of luxury: Standard International’s two flagship projects come to Asia, debuts new hotel brand

The pioneering lifestyle hospitality company, Standard International, has now announced that it has secured landmark hotel projects for The Standard brand in both Bangkok and Singapore and launched The Peri Hotel brand, with projects for the new brand under development in Hua Hin and Khao Yai. Since Sansiri acquired its majority stake in Standard International in November 2017, has focused on expanding to key markets in Asia (in addition to its already expanding US and European footprint).

Details about The Standard Bangkok and Singapore projects will be released before the end of the year. The Peri Hotel brand joins the company’s The Standard and Bunkhouse brands and is the first brand in the industry to be launched since the COVID crisis struck.

The Peri Hotel is characterised by simplicity and humility. A home away from home where travellers and locals come to find life’s most basic pleasures, done right. The first two The Peri Hotels are set to open in October 2020 with conversions and full-scale renovations of the group’s existing ESCAPE Hotels in Hua Hin and Khao Yai, Thailand.

Standard   International’s CEO Amar Lalvani said: “We are launching The Peri Hotels at a difficult moment in the world. But it is a moment when life’s simple pleasures are appreciated more than ever. It is that spirit of simplicity and appreciation that form the foundation of The Peri Hotel brand. And the first two idyllically set, nature focused, destinations perfectly capture what The Peri Hotel is about.”

“Sansiri is proud to work with our partners at Standard International to develop The Peri Hotel and launch its first two hotels. Our collective teams have created a brand and designed renovations that capture the soul of the locations and properties themselves. These hotels will be places where the design touches and teams inspire and bring a smile to your face. In this season of travel changes, we took the opportunity to develop not just hotels but new ways   of   communing   with   nature,   and   each   other,” said Ou Baholyodhin, chief creative officer of Sansiri.

The calming hues of ocean blue and white at The Peri Hotel Hua Hin draw in guests offset by pre-loved wooden floorboards that were once part of fishermen’s boats. The mood is inspired by Ernest Hemingway’s novel – ‘Old Man and the Sea’.

Kite surfing and seaside horseback riding are two of the not to be missed activities in Hua Hin. The Peri Hotel Khao Yai embraces the lush forest landscapes with a layered aesthetic inspired by the film ‘Out of Africa’.