According to a survey conducted by MakeMyTrip.com (MMT), 97% Indians prefer booking a hotel online, while 77% have
already booked a hotel online through an Online Travel Agent (OTA).
The segment of last minute hotel bookings for same-day check-ins comprised 40%, while 14% Indians have used a mobile app to book hotels.
The survey was conducted on MMT’s customer database of over 3,000 people, aged between 18 and 40 years. The survey aims at understanding the behaviour pattern and preferences of Indians for booking hotels for their domestic and overseas travel.
Rajesh Magow, co-founder and chief financial and operating officer for MakeMyTrip said, “We launched this survey to better understand the hotel-reservation behaviour of Indian travellers, and the triggers and concerns that shape their decision-making process. The survey has some encouraging findings for OTAs such as the increasing preference and propensity for Indian travellers to research and book hotels online. However, the results also reveal that payment/data security continue to be the topmost concern-area for a majority of Indian travellers when booking a hotel online.”
The survey reveals that when it comes to hotel booking, Indians are the least brand conscious with only 14% Indians preferring brand name while price, location and service top their preference list.
Price is the key decision making factor for Indians booking a hotel in India (49%) or overseas (60%) while amenities are the least important factor when booking a hotel. Indians prefer hotel location (49%) over customer service (44%) when booking an overseas hotel while service (49%) triumphs over location (46%) when booking in India.
Indians favour three and four-star hotels over luxury properties both in terms of preference and for actual booking in India and overseas. More Indians prefer a luxury property when booking overseas than in India, the survey said. Home-stays too continue to excite the Indian traveller with more Indians (26%) preferring home-stays to service apartments (18%).
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